Areas of Specialty

Brand Development/Rebranding

Social Media Marketing & Management

Community Growth Strategist

Website Design

Content Strategy & Content Creation

Audits of Current Marketing Efforts

Media Planning & Buying

Digital Marketing

B2B, CPG, Retail, and Healthcare Marketing

Co-Branded & Affiliation Marketing

Product Launches

AI Prompt Strategy

Fractional VP Marketing/CMO

Search Engine Optimization (SEO)

Go-to-Market Strategy through Implementation

Search Engine Marketing (SEM)

Market Research

Audience Personas

Lead Generation and Customer Acquisition

Process and Operations Management

Marketing Career Coaching and Mentoring

Marketing Services for Professional Service Providers

If you need senior marketing leadership that can drive strategy and execution, you are in the right place.

I step in as your Fractional Marketing Director with a plug-and-play marketing department behind me, meaning you get clear direction, faster momentum, and a bench of trusted specialists (design, web, SEO, paid media, content) to tap into as needed. The result is better marketing than a single hire can typically deliver, with the flexibility to scale support up or down based on your priorities.

Fractional Marketing Director

  • Senior-Level Leadership

  • Strategy + Execution

  • Bench of Specialists

  • Typical engagement: 6+ months

Let's Talk

Tell me what you’re trying to accomplish. I’ll recommend next steps and send a clear estimate.

Our Core Services

Fractional Marketing Director

Your marketing lead, plus a plug-and-play department behind the scenes.

  • This is for professional service providers who want marketing handled with structure, consistency, and high standards. You get a senior marketing leader who can set direction and keep execution moving, while working seamlessly with your existing team or vendors. When you need extra horsepower, I can also activate trusted specialists as needed, so you are not stuck sourcing, vetting, or managing a rotating cast of freelancers.

    • Marketing leadership and weekly priorities tied to business goals

    • Offer and messaging clarity so your value is instantly understood

    • Campaign planning and oversight across the channels that matter most

    • Website and funnel improvements to increase conversion

    • Content direction (what to say, where to say it, and how often)

    • Vendor management and coordination, so nothing falls through the cracks

    • Reporting and performance insights, with clear next steps

  • businesses ready to invest in steady growth and consistent marketing execution.

Marketing Strategy & GTM Plan

Clarity first. Then a roadmap you can actually follow.

  • If your marketing feels scattered, non-existent, or vendor-led, this is the reset.

    We’ll build a strategy that simplifies your priorities and gives you a clear plan for visibility, quality lead generation, conversion, and repeat purchase.

    • Current-state review of your marketing, visibility, and funnel

    • Audience clarity and buyer journey insights

    • Messaging direction and offer recommendations

    • Channel strategy and tactical priorities

    • Budget guidance and what to do first

  • businesses that want a solid plan before investing heavily in execution.

Send a message to get started

Brand Positioning & Messaging

Say the right things, to the right people, with confidence.

  • Brands win when they communicate clearly and credibly to the right audience, making the decision feel obvious.

    This work clarifies your differentiation, strengthens trust, and gives your website and sales conversations more pull.

    • Positioning and differentiation that your audience understands fast

    • Messaging pillars and proof points you can reuse everywhere

    • Service descriptions that sell the value, not just the tasks

    • A messaging toolkit for your team (simple, reusable, consistent)

  • businesses whose social media, emails, website, and overall marketing feel generic, or simply are not connecting with the right audience.

Why I’d be the perfect addition to your team

You’re great at running your business. I’m great at marketing. I become invested in solving your toughest challenges through specific marketing strategies, that will help achieve your business goals.

Extensive, integrated agency experience and access to dynamic, expert-level talent without the investment of a large agency.

Responsiveness and flexibility. You have my undivided attention, and I can integrate with your existing staff/partners to maximize efficiencies and streamline communication.

Hands-on support. An extension of your team, allowing you to focus on what you do best, and leave the rest to me.

let's work together
  • Dexcom logo on a green background

    "Carli excels at building and maintaining great relationships. I’ve been fortunate enough to work directly with Carli over the last 8 years, during which time she has remained committed to maintaining a strong relationship with my team and others throughout the organization. She is solutions oriented and committed to helping us achieve success. Carli has always asked the right questions that helped her gain a deep understanding of our business. She consistently followed through by putting that knowledge into action to connect the right people, ideas, and recommendations. Carli’s positive attitude and demeanor have helped her achieve professional success. We are lucky to have her as part of our team because she helped us achieve our goals year after year. After years of working at an established agency, she seamlessly transitioned to running her own consulting business while continuing to be a great advocate for our team."

    Matt Hugel

    Director of Global Digital Experience, Dexcom

  • "Carli has been a fantastic support to the UN1T team. She's professional, reliable, and genuinely invested in the brand. Her work has been an important part of our marketing foundation, and I wouldn't hesitate to recommend her to anyone looking for a talented and dedicated marketer. We look forward to working with her again in the future."

    Rob Smyth​

    Founder & CEO, UN1T

  • Abstract geometric shapes in beige and light pink colors.

    "Carli at Buttoned Up Consulting was an absolute pleasure to work with! She is attentive, responsive, and drives results. Carli was able to cut my spending on my ads in half and really advertise to the right audience. I saved money and enjoyed the entire process! Carli is a true professional! I highly recommend Buttoned Up Consulting."

    Stacy M. Mantell, RN

    Owner & Founder, Grace + Beauty Medical Spa

  • A logo with a silhouette of a dog on the left and the text 'marcusthomas LLC' on the right, with 'thomas' in bold.

    "I had the pleasure of working side by side with Carli for 10 years. Over that period, I watched her continue to grow her skill set and excel at everything she put her mind to. Carli has the best can-do attitude of anyone I know; she can accomplish more in one day than most people can in a week! Carli supported the largest account at our agency and was instrumental in growing that business from a $250M business to a $3B business. Her thought leadership and ability to juggle multiple projects at once was imperative to the success. She is the epitome of “buttoned up”, when she’s working on a project you know that all of the I’s will be dotted, and t’s will be crossed."

    Jill Lewis​​​​

    Senior VP Group Account Director, Marcus Thomas LLC

  • Logo for Holly Schafer Design LLC with black, green, and cursive fonts on a white background.

    “Working with Carli couldn’t have been easier. We were able to connect at the beginning of the project to go over objectives and deliverables. Carli delivered a thorough Market Research Deck within the timeframe requested and the agreed upon budget. Lines of communication were kept open throughout the process. Carli is a great collaborator and I highly recommend working with her and her process.”

    Holly Schafer

    Owner, Holly Schafer Design LLC

  • Logo for West Park Kamm's Neighborhood Development with colored squares and text

    "I had the chance to work with Carli during the height of COVID. Carli responded to the challenges posed by those early COVID days with great communication, organized and thoughtful virtual meetings, and creative opportunities for in-person collaboration. She and the rest of the team were thorough, thoughtful, and really listened to what my staff shared with her. Her energy and enthusiasm, coupled with her organization and skills made her a joy to work with!"

    Rosemary Mudry

    Former Executive Director, West Park Kamm’s Neighborhood Development

    Current Executive Director, Cleveland Public Market Corporation

  • Logo for Strongsville Heating & Air Conditioning Inc. with a green semi-circle and blue text.

    "Working with Buttoned Up Consulting has been an absolute game-changer for our business! As a small business owner myself, they have helped take all of the marketing, branding and social media tasks off my plate. From the very first meeting, I was impressed with their creativity, strategic thinking, and genuine commitment to understanding our goals. They designed a comprehensive marketing plan tailored to our needs, which not only elevated our brand presence but also delivered measurable results. The team was professional, communicative, and proactive throughout the entire process, ensuring we were always in the loop and confident in the direction we were heading. Their expertise in digital campaigns, social media strategies, and content creation helped us reach our target audience and engage our customers in meaningful ways. We couldn’t be happier with the results and the partnership we’ve built with Buttoned Up Consulting. I highly recommend them to anyone looking to take their marketing efforts to the next level!"

    Brandon Midlik

    Owner, Strongsville Heating & Air Conditioning

  • Logo with a stylized mountain range and an upward arrow, with the text 'build.your.own.brand.' underneath.

    "Working with Carli at Buttoned Up has been a powerful catalyst for my brand. From the beginning, we connected through a shared passion for helping people grow, and that energy carried through every part of our collaboration. Carli delivered sharp strategic recommendations and messaging that positioned me in front of the right audience that I was after. From increasing social media presence, growing our client base, etc. Carli has been a trusted partner. She is responsive, efficient, and an extension of our team. I couldn’t recommend her more."

    Jason Zygadlo

    Founder & Career Coach, build.your.own.brand.

  • Logo for Solid Ground Coatings and Concrete Refinishing LLC with a stylized 'SG' symbol in blue and white, and the company name in blue and white text on a black background.

    "Working with Carli at Buttoned Up Consulting has been an absolute pleasure! She took our vision for Solid Ground Coatings and Concrete Refinishing LLC and brought it to life with a beautifully designed, user-friendly website that perfectly represents who we are. Carli is incredibly easy to talk to, extremely responsive, and her knowledge and professionalism are unmatched. She made the entire process smooth and enjoyable from start to finish. We couldn't be happier with the result, and we highly recommend Carli to anyone looking for expert web design and consulting services. Thank you, Carli — you truly knocked it out of the park!"

    Dennis and Tina Myslinski, Co-Owners

    Solid Ground Coatings and Concrete Refinishing LLC