A woman with long blonde hair smiling, sitting on a bench in front of a piano, wearing a navy blue shirt and a striped skirt, with black and white photographs and potted plants in the background.

Hi! I’m Carli, and I’m Buttoned Up

I’m a fun, energetic Brand & Marketing Leader who’s passionate about helping good people do great business.

Before launching Buttoned Up, I spent nearly 20 years in the advertising industry, most recently as a Vice President at a top agency, where I led strategic marketing initiatives for brands across a wide range of industries and budgets.

I’ve seen firsthand what works, what doesn’t, and know how to execute smart, high-impact marketing that actually drives results.

Today, I work with businesses that need senior marketing leadership, strong strategy, and consistent execution, without hiring a full-time marketing director.

I seamlessly integrate into your team, am deeply invested, highly responsive, and relentlessly focused on your success.

Clients work with Buttoned Up because we make goals happen. We’re built for organizations with big goals and high standards - the kind of businesses that want to look credible, communicate clearly, and convert more of the right-fit clients.

Meet Carli
Meet Carli
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View Services

Why Buttoned Up

Senior-level marketing leadership with a sharper, more efficient approach: Get experienced direction that helps focus efforts, prioritize what matters, and make smarter marketing decisions.

Strategy-led execution built to create real momentum: Every recommendation ties back to your business goals, so your marketing feels more intentional and results-focused.

Clarity, consistency, and accountability throughout: Stay aligned on priorities, keep projects moving, and feel confident that the right work is getting done.

We’re Probably a Perfect Match

  • The Nurturer: Lives to elevate and take care of others. They are deeply empathetic. Other people’s lives become as important to them as their own.

    The Warrior: Thrives on gathering people and leading them from Point A to Point B.

  • ESFJ: Extraverted, Observant, Feeling, and Judging personality traits. They are attentive and people-focused, and they enjoy taking part in their social community. Their achievements are guided by decisive values, and they willingly offer guidance to others.

  • Air: clear, logical, orderly, admires accuracy

    https://www.tetramap.com/what-is-tetramap/

  • Empathy, Consistency, Positivity, Woo, Discipline.

  • Fairness, Social intelligence, leadership, honesty, and gratitude

    https://www.viacharacter.org/character-strengths

  • Conscientiousness Dimension: Perfectionist, diplomatic, systematic, courteous, high standards.

  • Google AdWords Certified

    Agency Agile trained

    Completed DE&I “Courageous Conversation” Program

    Cleveland Bridge Builders, Class of 2021

Let's work together!
Let's work together!

Podcast Guesting

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