A woman with long blonde hair smiling, sitting on a bench in front of a piano, wearing a navy blue shirt and a striped skirt, with black and white photographs and potted plants in the background.

Hi! I’m Carli, and I’m Buttoned Up

I’m a fun, energetic Brand & Marketing Leader who helps organizations connect business goals, brand strategy, and execution so marketing decisions are clearer and the right work moves forward.

Before launching Buttoned Up, I spent nearly 20 years in the advertising industry, most recently as a Vice President at a top agency, where I led marketing initiatives for brands across a wide range of industries and budgets.

I’ve seen firsthand what works, what doesn’t, and know how to execute smart, high-impact marketing that actually drives results.

Today, I work with businesses that need senior marketing leadership, strong strategy, and consistent execution, without hiring a full-time marketing director.

I seamlessly integrate into your team, am deeply invested, highly responsive, and relentlessly focused on your success.

Meet Carli
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Why Buttoned Up

Senior-level marketing leadership with a sharper, more efficient approach: Get experienced direction that helps focus efforts, prioritize what matters, and make smarter marketing decisions.

Strategy-led execution built to create real momentum: Every recommendation ties back to your business goals, so your marketing feels more intentional and results-focused.

Clarity, consistency, and accountability throughout: Stay aligned on priorities, keep projects moving, and feel confident that the right work is getting done.

We’re Probably a Perfect Match

  • The Nurturer: Lives to elevate and take care of others. They are deeply empathetic. Other people’s lives become as important to them as their own.

    The Warrior: Thrives on gathering people and leading them from Point A to Point B.

  • ESFJ: Extraverted, Observant, Feeling, and Judging personality traits. They are attentive and people-focused, and they enjoy taking part in their social community. Their achievements are guided by decisive values, and they willingly offer guidance to others.

  • Air: clear, logical, orderly, admires accuracy

    https://www.tetramap.com/what-is-tetramap/

  • Empathy, Consistency, Positivity, Woo, Discipline.

  • Fairness, Social intelligence, leadership, honesty, and gratitude

    https://www.viacharacter.org/character-strengths

  • Conscientiousness Dimension: Perfectionist, diplomatic, systematic, courteous, high standards.

  • Google AdWords Certified

    Agency Agile trained

    Completed DE&I “Courageous Conversation” Program

    Cleveland Bridge Builders, Class of 2021

Let's work together!

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